11.06.2013
RONDO FOOD GmbH & Co. KG, Krefeld
It's an oversized red dog made out of plastic, easily identifiable as Bouly by dog-lovers, designed by the Belgian artist William Sweetlove, who is known for his flamboyant animal sculptures somewhere between Pop-Art and toys.
For Dirk Wellen and Thilo Kühne, both Managing Directors of the pet snack manufacturers, the red dog from Rondo Food has long since been more than an eye-catcher; it's a self-confident signal to their own staff and customers: We're here.